Juri Roemmel

Juri Roemmel

Juri Roemmel was born in St.Gallen, Switzerland, in 1993 and completed an apprenticeship as a graphic designer in St.Gallen in 2014. He then decided to study at the ECAL in Lausanne, where he completed his Bachelor’s degree in Industrial Design with honours in 2021. He has been running his own studio in St.Gallen since 2022.

The chair concept was developed during research work at the ECAL (école cantonale d’art de Lausanne) in Lausanne and was further developed together with Tecta after graduation. A chameleon, sometimes with a backrest, sometimes designed as a kneeling chair, that gives its user posture and ensures better blood circulation and breathing. How does it work? In the kneeling chair, the angle between the leg and body is greater, so that the sitting position can develop in an upright and back-friendly way and the body is better supplied with blood.

“I would consider it a tool for sitting,” emphasises Juri Roemmel. However, it is a tool that elegantly conceals the technical components. The sturdy fittings are recessed under the comfortable seat cushion, and the chair’s tilt point is achieved via a pivot axis. It is no coincidence that the furniture appears graphic and linear. Before Juri Roemmel studied industrial design, the trained graphic designer worked with symbols and lettering. What characterises his design today? “I often look for a form that is defined either by the material, the process or the use,” he answers, “I provide guidelines and leave room for things to develop independently.” The new Reversal Chair will also quickly take on a life of its own – as a dynamic companion on working days or a sought-after seating candidate at social gatherings.