Daniel Lorch (born in 1980 in Baden-Baden) is a qualified communication designer. Before receiving his degree from HTWG Konstanz in 2006 he worked with the wellknown design firm Integral Ruedi Baur et associés in Paris. In Berlin he started designing his first products autodidactically. In 2010 he founded his company Daniel Lorch Industrial Design, later adding the brand L&Z. Since then Lorch has designed award-winning lighting and furniture as well as working on projects in the fields of industrial and exhibition design.